Inventory Policies

Ordient Inventory Policies

Ordient is committed to providing a fair value exchange between buyers, sellers and users and to that purpose, Ordient uses commercially reasonable efforts to provide participating buyers and sellers with a safe, transparent, and fair marketplace. Ordient uses a combination of proprietary tools, third party partners and manual monitoring teams to review, approve and monitor the quality of inventory. Inventory may include websites, mobile applications and/or other digital media properties made available for sale of inventory via Ordient’s platforms and services (“Sites”).

By using the Ordient platform and services, each Publisher (ie. owner or authorized operator of Sites) agrees to these Policies, which may be updated at any time by posting notice of such changes on our website or by otherwise providing notice. All publishers understand that it is their sole responsibility to keep themselves updated on all policies available here. Ordient reserves the right to reject, suspend, or remove from its platforms any site(s) at its sole discretion, regardless of whether a basis for removal is listed here. These policies do not limit Ordient’s discretion in any way.

Platform Policies

Each Publisher must own the Site on which ads are served via the Ordient platform; or have a direct, contractual relationship with the owner of each such Site on which such ads are served.
Each Site must publish a Ordient authorized ads.txt or app-ads.txt file prior to sending inventory to Ordient.
Ordient prides itself on being one of the most direct paths to inventory. Resale of inventory from other intermediaries not approved by Ordient is strictly prohibited and will be subject to termination.
All account information and details provided by each Publisher must be correct and complete, including any descriptions of the characteristics of the inventory and related data, and may not be misrepresented in any way.
Sites shall not install nor distribute malware, viruses, or other similar malicious code.
All Sites must comply with the Better Ads Standards, and sites or apps may not engage in any of the “least preferred ad experiences” as identified by the Coalition for Better Ads

Site Policies

Site Structure: Sites must have original content filled, navigation-friendly site design without excessive advertising. Sites pertaining to the following shall not be approved:

Lack original content (e.g., copied stories, content without appropriate authorship or written by fictional authors, boilerplate information, syndicated content without attribution)
Have mostly ads with little content or are sites developed primarily for advertising
Deceptive or manipulative content or construction of sites to improve search-engine ranking
Free hosted pages or blank websites
Sites that contain hidden links and text
Under construction, parked pages or pages without content
Sites that redirect traffic to another site
Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk electronic mail or the use of spyware

III. Content Policies

Ordient’s platform focuses on sites with premium content. Sites that promote, contain, or link directly to the following types of content shall not be approved.

Adult, Pornographic or any illegal content
Tobacco, ammunition, hazardous substances, illegal drugs
Sites that promote illicit or harmful activity, including sites that provide “how-to” information on bomb-making, lock-picking, and similar topics
Death, injury or gory content
Content that promotes crime, hate speech, acts of aggression or other harmful acts that contains profanity and/or discriminates or is offensive to any section of people
Online Piracy, pirating, copyright infringement, and counterfeiting
Content that promotes any armed conflicts, terrorism or is intended to provoke military aggression
Content that promotes sale of drug paraphernalia and/or illegal drug use, including abuse of prescription drugs prohibited by applicable laws
Sale of counterfeit products, imitations of designer or other goods, stolen items or any products that infringe intellectual property rights of other parties
Sites related to gambling
Sites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without adequate moderation
Contain programs which promote invalid click activity by paying users to click on ads, browse websites, read email etc.
Manga/Anime, unless you own the intellectual property rights to such content
Graphic or excessively violent content (games and music may be allowed on a case-by-case basis, with Ordient’s prior express consent)
Harassment, bullying, threats, or similar content that advocates against any group, organization, or individual
Sites deemed unsafe by reputable third-party malware-detection services/invalid traffic measurement/Disinformation identification services(including fake news, extremist views etc), and/or other validation methods
Disrespectful and harmful treatment of sensitive social topics (e.g. abortion, extreme political positions)
Acts, language, and gestures deemed illegal, not otherwise referenced above (e.g. harm to self or other and animal cruelty)
Targeted harassment of individuals and groups
File-sharing or torrent sites
Any other content that we believe in our sole discretion to be illegal

Although legal in most regions, restricted content may be considered prohibited content, depending on the nature of the content and the context in which the restricted content is displayed on the site.

Adult humor;
Fantasy sports and/or daily fantasy sports under some state laws;
Suggestive content;
Sexual health;
Sale of alcohol; and/or
Sale of prescription drugs.
Cannabis related content
Cryptocurrency related content

Traffic Policies

Invalid Traffic:

All impressions must be legitimate and clicks on ads must be genuine and made purely based on user interest.
Publishers shall not drive traffic to their sites through incentivized click programs, spam email marketing, paid-to-surf, autosurf, click-exchange programs, unwanted advertisements on third-party websites, toolbars and other unsolicited software downloads or from pop-ups, pop-unders, forced redirects, or similar means.
The Publisher must acquire traffic primarily from organic sources and shall use best efforts to ensure that none of such traffic is fraudulent. If a Publisher and/or Site has more than an acceptable threshold of purchased/acquired traffic or in the event that Ordient’s fraud monitoring tools indicate such behavior that is not commensurate to industry standards Ordient reserves the right to suspend or terminate such Publisher and or Site until resolved.
Publisher Inventory from applications, including browser plug-ins and toolbars, that insert ads into the body of third-party or other online properties without written permission, is not acceptable.
The Publisher and/or Site may not mask or cloak the Site URL or employ any other means to obscure the true source of traffic.

Incentive Programs:

Publishers shall not provide any text in or around the ad units, or include phrases that may mislead a user or encourage them to click the ads. Any ads that are disguised within the content and/or placed in a manner which cannot be distinguished from content are prohibited
Publishers may not offer any compensation or incentivize any person in any manner to view/click ads.
Participating in or using any automated click and impression generating tools, use of bots, open proxies or software that can lead to false impressions and clicks is not permitted.
Clicks made by the Publisher on his own ads will be considered invalid.

Misleading Users:

Publishers shall not provide any text in or around the ad units, or include phrases that may mislead a user or encourage them to click the ads. Any ads that are disguised within the content and/or placed in a manner which cannot be distinguished from content are prohibited
Ads may not be obscured or altered in any way. You may not make inventory available in double iframes.
Deceiving Images: Placing images or thumbnails around the ad unit which may deceive a user is prohibited

Implementation Policies

Ad Placement

The Publisher may place the ad only on his site or the sites that were approved. Any revenue generated by the ads on unapproved sites will not be paid to the Publisher.
All attributes pertaining to your sites, including referring URLs, app store identification data (which includes but is not limited to app bundles, app names, store IDs, and store URLs), ad formats, positions, placements, and sizes, client characteristics (IP addresses, user agents, device IDs, visitor IDs, geolocation data, as applicable),and Payment ID or Supply Chain Object data, must be correct in ad requests you send to Ordient’s platforms.

Publishers shall not:

Sell, rent, lease, sublicense, sub-syndicate, transfer, distribute or otherwise use or make available the ad tags or creatives or any copies thereof to any third party
Place ads on non-approved websites or web pages, or in such a fashion that may be deceptive to the user
Place ads in unapproved toolbars, software or applications
Publishers and/or Sites must not edit or modify ads in any way, including but not limited to, resizing the ads.
Stack ads in a manner that places advertisements on top of one another
Cache or otherwise store the ads in any form or manner
Place ads in emails or newsletters
Make modifications or in any way block visitor IP, referrer or page URL from being provided to Ordient
Transfer or provide any of the following personal data of their visitors/users to Ordient: full name, direct contact information including address, telephone number, or email address (but excluding device identifiers); social security number, driver’s license number, other state or government identification number, biometric data, or account or payment card number; and sensitive or special categories of personal data (as defined in applicable privacy and data protection laws and regulations)

Ad Code manipulation

The Publisher may not:

Alter the Ad Code in any way that changes the appearance of an ad, or manipulates the standard behavior, targeting or delivery of ads
Attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the ad tags, source codes, links, pixels, modules or other data
Load any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation
Obscure or otherwise interfere with any such attempts to remove any third party tags or services (ex: tags that check for brand safety, determine viewability, malware detection etc.).

Supply Chain Transparency

Ordient prioritizes transparency in the supply chain, the quality of our supply, and instilling confidence in our customers that they are buying in a healthy ecosystem.
Ordient rigorously employs standard industry efforts to support our publishers and buy-side customers including ads.txt, sellers.json, and SupplyChain. We work with our publishers to ensure precise implementation of these tools and resources to ensure and improve transparency across the industry. Ordient strictly adheres to the guidance, direction, and recommendation from the IAB with respect to objects in the bid request.
Ordient is certified by Trusted Accountability Group which ensures that we abide by the latest industry standards to provide the highest level of transparency.

VII. Enforcement

Any buyer or user can raise a concern about a Publisher or Site that may be violating these policies by contacting Ordient

Ordient has the right to temporarily pause or terminate monetization of any Publisher and/or Site found in violation of these policies at any time. Monetization may not commence until Ordient is satisfied that the policy is no longer in violation.

Ordient Ad Quality Policy

By using the Ordient platform and services, each Advertiser/Demand side partner (hereafter referred to as Buyer(s)) agrees to these Policies, which may be updated at any time by posting notice of such changes on our website or by otherwise providing notice. All Buyer(s) understand that it is their sole responsibility to keep themselves updated on all policies available here. Ordient reserves the right to reject, suspend, or remove from its platforms any Buyer(s) at its sole discretion. These policies do not limit Ordient’s discretion in any way.

Buyer(s) shall defend, indemnify and hold harmless Ordient and its affiliates, and each of their officers, directors, employees and agents (each an “Indemnified Party”) from all third party claims and liabilities (including reasonable attorney’s fees and legal costs) arising from or relating to (a) any violation of this Ad Quality Policy by Buyer(s) (even if an exception has been granted), (b) any violation of applicable laws, rules, or regulations (even if an exception has been granted), or (c) any infringement or misappropriation of any intellectual property right of a third party (even if an exception has been granted). Buyer(s) will also be responsible for complying with Children’s Online Privacy Protection Rule (COPPA) and regulations based on relevant flags transmitted in bid requests.

Platform Policies

Buyer(s) may only purchase inventory for use directly by an advertiser (or direct agent of an advertiser) with which you have a direct relationship.
Reselling, distributing or otherwise sub-syndicating inventory to another indirect sales channel (e.g., another ad network or trading desk) is prohibited.
Buyer(s) may not create targeting profiles or segments or use any targeting profiles or segments to show ads to users if such profiles or segments may lead to discriminatory treatment of a user (including but not limited to ads in relation to housing, credit, insurance, and employment).
Buyer(s) must provide consumers with comprehensible notice of their privacy practices, including, where appropriate, enhanced notice of behavioral targeting through mechanisms such as the Digital Advertising Alliance’s “AdChoices” icon. Advertisers that engage in behavioral advertising must also provide consumers with the ability to opt out of such targeted advertising. Buyer(s) must respect all user opt out and/or privacy signals.
All ads placed through the Ordient’s platforms must comply with the Ad Standards and Creative Guidelines set out by the Internet Advertising Bureau at unless otherwise authorized. Ads must also comply with the Better Ads Standards and not engage in any of the “least preferred ad experiences” as identified by the Coalition for Better Ads.
Buyer(s) shall use the personal data passed by Ordient only for the purposes of advertising, solely via the Ordient platform, on behalf of themselves or their customers or clients, and in accordance with our agreement
Buyer(s) shall not transfer or provide the personal data of an individual they know or suspect to be a minor or child (being any data subject under the age of 13)
No ads may request geo location data from user/browser where it is served

Ad Creative & Behavior Policies

Ordient’s platform focuses on sites with premium content. Advertisements that promote, contain, or link directly to the following types of content shall not be approved.

Adult, Pornographic or any illegal content
Tobacco, ammunition, hazardous substances, illegal drugs
weapons and ads featuring weapons
Ads that promote illicit or harmful activity, including ads that provide “how-to” information on bomb-making, lock-picking, and similar topics
Death, injury or gory content
Ads that promotes crime, hate speech, acts of aggression or other harmful acts that contains profanity and/or discriminates or is offensive to any section of people
Online Piracy, pirating, copyright infringement, and counterfeiting
Armed conflicts, terrorism or is intended to provoke military aggression
Sale of drug paraphernalia and/or illegal drug use, including abuse of prescription drugs prohibited by applicable laws
Graphic or have excessively violent content
Contains disrespectful and harmful treatment of sensitive social topics (e.g. abortion, extreme political positions)
Targeted harassment of individuals and groups
Promoting File-sharing or torrent sites
Violate any applicable law, regulation, governmental rule or court order or which contain content that is otherwise harmful or illegal
Gambling (online and offline)
Promotion of online pharmacies and the sale of any prescription medication is prohibited; provided, however, advertising from pharmaceutical manufacturers is allowed to the extent permissible by applicable law, rule or regulation in the jurisdiction(s) where such advertising is targeted
Cannabis ads will be evaluated on a case-by-case basis. Certain types of brand promotion advertisements for cannabis and cannabis products may be allowed, provided they meet regulatory and geographic guidelines. Any cannabis ads that contain illegal cannabis-related promotional content (e.g. appealing to children, promoting an adventurous lifestyle, making health claims, etc.) will be blocked
Cryptocurrencies and related content (including but not limited to initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets, and cryptocurrency trading advice) will be reviewed on a case-by-case-basis
Sale of counterfeit products, imitations of designer or other goods, stolen items or any products that infringe intellectual property rights of other parties
Any ad which requests geo location data from user/browser where it is served
Any other content that we believe in our sole discretion to be illegal

Buyer(s) are also prohibited from sending us ads that:

Automatically redirect the user to a new page or app without user initiation
Automatically refresh
Contain audio in a display ad that auto-plays (without a user click)
Send an SMS message, or initiate a charge, without explicitly notifying a user and requiring a tap or other intentional action
Employ phishing techniques or seek to trick the user into providing sensitive information by misrepresenting the identity of the advertiser
Employ deceptive practices to encourage or trick the user into clicking on the ad
Falsify any user interaction, such as faking clicks
Expand beyond their original size
Initiate a download without consent
Install spyware, trojans, viruses or other malware
Mimic system errors or messages
Pop-up upon banner open or upon page exit

Landing pages

The above mentioned policies also apply to all landing pages. In addition to these

Landing pages may not attempt to auto-download software without explicit user consent
Landing pages must allow a user to leave the page with normal browser navigation and without spawning a confirmation dialog
Landing pages and/or landing sites may not have the sole or primary purpose of displaying ads

III. Enforcement

Any user can raise a concern about an Ad that may be violating these policies by contacting Ordient..

Ordient has the right to temporarily pause or terminate any ad campaign or Buyer(s) found in violation of these policies at any time. Ad Campaigns may not commence until Ordient is satisfied that the policy is no longer in violation.

This Privacy Policy applies:

When we collect information about consumers and other end users who interact with our Services and Technology on Seller Sites. Buyers and Sellers may be referred to as Partners.
When our Buyers, Sellers, potential Buyers and potential Sellers or other end users interact with our website located at Website.

NOTICE AT COLLECTION.

This describes the information we collect and the purposes for which we collect it. It covers both the information collected on our Website and through our Services from End Users (individuals who visit our Website or the Website of a Partner). The section of this notice that follows describes the information collected from our Partners.

I. Privacy Practices for End Users.

Information We Collect.

The Technology we use to provide our Services collects information from end users who visit one or more Seller Sites and/or our Website. While this information does not enable us to directly identify you (e.g., we do not receive your name, email address, etc.), it may be considered “personal data” or “personal information” under applicable privacy or data protection laws.

The information we may collect includes:

Online Identifiers. This includes your IP address, device IDs, cookie identifiers, advertising identifiers (IDFA and Google AdID), and other mobile identifiers.
Seller Site Information. This includes the web page URL or application through which you are viewing content, referrers viewability data, contextual categories, attributes pertaining to ad formats, click data, types of advertisements viewed and other data that the Seller Sites make available to us.
Device Information. It includes your browser, device model, device operating system, browser language and device type.
Location Information. It includes non-precise location information (city, country, zip code) but may also include precise location information if you have actively enabled location services on your device or a Seller partner sends it to us in their bid request (only in case of an opt-in).
Website Usage Data. This includes information we collect when you visit our Website about how you use the site. This includes information such as web page interactions, time spent on our pages and referral web pages.
Non-Cookie Identifiers. This includes the local storage or cache in your browser to collect information about you as you browse the Internet.

Information we receive from third parties: We may also receive information from third parties at the instruction of advertising partners or for the benefit of our Seller Sites that provide user demographics, behaviors or interests, obfuscated user identifiers such as hashed email addresses, user preferences on the ad experience and other information that may help make the ads more relevant.

Cookies. We use cookies, web beacons, mobile SDKs and other web tools (“Tools”) to collect information regarding your behavior and usage patterns on our Website and on our Seller Sites. We use these Tools:

For Frequency Capping. To inform us if an advertisement has been served to the same computer or browser before, and if so, when the advertisement was served. This allows us to ensure that
For Research and Fraud Prevention.To conduct research and identify fraud and malicious activity.
For our Services.When you visit one of the Seller Sites we work with, we may assign your computer one or more cookies which enable us and our Buyers to deliver targeted advertisements to you on the Seller Sites. This form of advertising is called “behavioral advertising” or “interest-based advertising”. We use cookies (e.g., Google’s advertising cookies) for this purpose. We believe that such advertising is helpful because you will see ads that are relevant to your interests When you conduct a search or visit Seller Sites that do not engage in interest-based advertising, we may deliver advertising based on search results or the content (context) of the page where the advertising appears. This form of advertising, which is not personalized, is often called “contextual advertising.”

Further, while we do not collect or process sensitive personal information, and our Technology does not deliver targeted ads based on actual or known medical conditions of users, or the treatments they use, nor does it market prescription drugs, we do generate and serve ads for non-sensitive health-related advertising that may be of interest to End Users: diet and fitness; doctors; health care professionals; health conscious; health and medicine; health and well-being; interest in health insurance; and pregnancy and in some cases health advertising that is based on the content of the page on which such ads appear (e.g., we may include an ad for a dietary supplement that complements an article regarding weight loss).

For What Purposes Do We Use Your Information?

We use your information in the following ways:

Monitoring for Click-Fraud and Other Advertising Fraud We collect information related to clicks, views, impressions, robotic mouse movement, non-human clicks, etc. and use it for fraud detection purposes.
Selecting and Delivering Advertising.We use information about you to select and serve advertising on our Publisher Sites. We present advertisements tailored to the context in which the ad appears (the page or the search results) or the interests you have shown; inferring eligibility of users for interest, general geographic and demographic-based segments; creating online advertising models through lookalike modelling or similar research methodologies.
Improving our Services. We combine information we collect from consumers with information we obtain from our Partners, ad networks, and/or other companies such as data providers, including our corporate affiliates in order to provide our services, conduct internal analysis in order to perform and improve our services.
Providing insights and reporting back to our Partners, including statistical reporting in connection with the activity on a website or mobile application, optimization of location of ad placement, ad performance, reach and frequency metrics, billing, and logging ads served on a particular day to a particular website or application; evaluating the probability and nature of connections between devices.
Frequency Capping. Determining whether you have seen a particular advertisement before so as to avoid sending you duplicate advertisements.
Data Privacy. We respond to data privacy questionnaires, data subject access requests (DSAR).

With Whom Do We Share Your Information? we may share the information we collect about you with certain third parties in the following ways:

Service Providers. We use third parties, operational service providers and subcontractors (also called subprocessors) (“Vendors “) to operate and provide our services to Partners and to comply with legal and regulatory requirements. As necessary under this Privacy Policy, our Vendors are required to protect the information we provide to them in a manner that is consistent with this Privacy Policy. The services provided by Vendors include attribution, analytics, billing, fraud prevention, management of leads/campaigns, dispute resolution, cloud hosting, and technical support. When services are provided by Service Providers (processors or subprocessors) we contractually prohibit them from using any personal information except to provide services to us.
We may share your information with Buyers to help them make decisions regarding buying advertising inventory on Seller Sites or to analyze the effectiveness and performance of advertising campaigns via our Services, explore business opportunities, and perform audits/research.
We share information with our Sellers when we deliver ads on their Seller Sites. Sellers may use your information to make inferences about your preferences in order to serve more relevant advertising to you.
Legal, Government Contacts. We provide information to third parties for legal process (e.g., in response to a subpoena or civil or criminal investigative demand, court order, or a request from law enforcement or other government agency); to establish or exercise our legal rights; to defend against legal claims; to protect the security and integrity of our assets and business operations; or as otherwise required by law. In addition, we may disclose your information when we believe it is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of Ordient, our Partners, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce the terms of service of our Website or other agreements or policies.
Acquisitions & Other Corporate Partners. We may also provide information to third parties in connection with a substantial corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We may aggregate data so that it is no longer identifiable. That data may be shared with third parties for their business purposes. In addition to the foregoing, we may share your information with anyone provided we have your express consent..

II. Privacy Practices for Partners.

Information We Collect. We ask for information about you when you contact us for information about our Services, or when you register to participate in Ordient’s program for use of Ordient Technology. We may also collect information about you when you use our Website or interfaces. Information we obtain from Partners includes:

Contact information, which includes name, email and mailing address, and other information you may provide that allows us to contact you.
Government Identifiers, which include your driver’s license number or other identifiers.
Financial Information, which includes your bank account and other payment information required to collect or receive payments from you.
Online Identifiers, which includes your IP address, device IDS, cookie identifiers, and lo-information.
Device Information, which includes your browser and device type.
Location information, which you may provide to us or we may generate based on your IP address.
Usage Data, which includes your browsing or search history, web page interactions, referral web page, as well as information about how you use our Website.

Cookies. We use cookies, web beacons, and other web tools (“Tools”) to collect information regarding your behavior and usage patterns on our Website, on our mobile applications (to the extent downloaded to your mobile device). We may use Tools to help our Website function, to analyze your use of our Website and/or reporting of our Services, and to understand our Website visitors and how the Website may be improved..

How Do We Use Your Information?We use your information in the following ways:

Customer Service. We respond to general customer inquiries, troubleshoot technical challenges, up-sell, cross-sell, and provide payment payout support.
We analyze publisher signups, affiliate signups, webinar signups and support our sales team. We may partner with third parties to collect information on our Website to deliver advertising that we believe may interest you based on your activity on the Websites. These third parties may set and access cookies on your computer or other device and may also use pixel tags, web logs, web beacons, or other similar technologies.
Providing our Services. We combine information we collect from consumers with information we obtain from our Partners, ad networks, and/or other companies such as data providers, including our corporate affiliates in order to provide our services, conduct internal analysis in order to perform and improve our services.
Compliance/Security. We verify signups through searching publisher email addresses through social media, perform website who is lookup to discover the domain name registration details, review IP addresses location. We also review the quality of traffic on Seller Sites. We review personal data protection online and offline threats on our infrastructure, network, networking equipment, computer systems, computer software, applications installed on the servers, access management, and mitigate the risks.
Data Privacy. We respond, and assist our client in responding, to data privacy questionnaires, and data subject access requests (DSAR)
Legal Obligations. We will use your information to comply with our legal obligations when we need to do so, including responding to requests from law enforcement; enforcing our terms and conditions and other legal rights; to protect our company and our employees, and to prevent or address suspicious, or potential illegal activity.