App Marketing Services
App marketing services are key to driving interest, engagement, and conversions for your mobile application. At Ordient, we focus on testing and measuring our strategies to provide insights that enhance your future marketing efforts.
We implement effective strategies and optimize campaigns to attract a broad user base, capitalizing on the global market of over 6 billion smartphone users to boost brand awareness and expand your reach.
Our approach combines traditional and innovative tactics to ensure your app stands out, helping you grow your user base and maximize impact in the competitive mobile market.
The benefits of app marketing
Insights into User Behavior
Smartphone users spend 4 to 5 hours daily on apps, allowing us to generate detailed reports on user behavior. This helps refine your app to better attract and engage your target market.
Specific Audience Targeting
App marketing excels in targeting precise demographics by leveraging user data—such as content preferences, age, location, and occupation—to create highly effective campaigns.
Platform-Specific Strategy
We tailor strategies to the unique characteristics of different platforms, optimizing your approach for various operating systems to enhance your app’s appeal and effectiveness.
Cost-Effective User Acquisition
App marketing offers a cost-effective way to acquire users. By using targeted campaigns and optimization, you can achieve a high return on investment and lower acquisition costs.
Enhanced User Retention
Targeted campaigns and personalized messaging boost user retention rates, keeping users engaged and loyal to your app.
Real-Time Performance Tracking
Real-time performance tracking allows for immediate adjustments and optimizations, ensuring continuous refinement and improved campaign results.
Increased App Visibility and Downloads
Effective app marketing increases your app’s visibility in app stores and on various platforms, driving higher download rates and user engagement.
Our app marketing services
Media Planning & Buying
Our omnichannel media planning and buying services offer extensive reach, allowing us to source ad space globally across all devices. Whether your focus is traditional or cutting-edge, we develop tailored media strategies to meet your needs.
Market Insights
We deliver valuable insights into emerging market and consumer trends, conduct thorough competitor analyses, and pinpoint the top-performing media channels for your audience. This helps you adapt your business plan and secure high-quality leads.
App Store Optimization
We conduct comprehensive audits of your storefront and provide a prioritized list of improvements. Our keyword research ensures your optimized storefront reaches the right audiences effectively.
Marketing for APK Downloads
In addition to traditional app marketing, we support the promotion of apps not available on app stores due to regulations, such as online betting applications not supported by Apple Store or Google Play.
Measurement and Attribution
We assist in selecting the best Mobile Measurement Platform for accurate attribution and employ advanced fraud prevention methods to ensure precise measurement.
Daily Reporting
As a data-driven agency, we provide daily performance reports on your app marketing efforts, keeping you informed of your campaign’s progress.
Creative and Content Support
We offer support to your creative team to ensure your marketing strategy benefits from high-quality content that enhances campaign effectiveness.
Our app marketing process
Planning
We believe thorough planning is essential for long-term success. Our approach includes action planning sessions to help you identify the ideal demographics for your app and develop effective tactics to reach and engage that audience.
Measuring
Our measurement strategy involves two key components: implementing tracking systems to capture a range of data points and using predictive modeling to translate basic metrics like sales and downloads into more insightful measures such as retention and lifetime value.
Testing
Testing and evaluation are integral to our campaigns. We establish a detailed testing program before launch, focusing on optimizing your app marketing for growth. Our goal is to achieve results that are significant enough to scale and enhance your campaign effectively.