To effectively engage with your consumer, it’s crucial to understand the content they resonate with.
Shaping Consumer Behavior: Tailored Activations Through Contextual Insights into Digital and TV Engagement
Consumers today engage heavily with digital and TV content, shaping their interests and behaviors. Influencing their interests and actions- tailor activations that effectively capture attention and drive engagement.
By pinpointing the content types consumers engage with, we gain a contextual understanding of their identity, enabling us to better inform your activations.
Ordient’s Exploration facilitates addressing your critical business inquiries.
Dynamic market research
The Ordient Exploration platform analyzes how users interact with content across digital, social media, and on-demand TV.
Cutting-edge algorithms
Our cutting-edge algorithms harness natural language processing (NLP) and topic classification to capture context comprehensively.
Audience
Demographic profiles of your website visitors and first-party audiences, along with their consumption habits
Content
Keywords, topics, features, and value propositions associated with your brand and competitors.
Occurrence
Seasonal and day part engagement trends, historical consumption habits, and current behaviors.
Region
Top DMAs with the highest engagement levels, and emerging topics and interests gaining popularity
Insightful Campaign Activations
Leverage your insights to enhance your reach and effectively target the right consumers using Ordient’s DSP or SSP platform of your choosing.
Dynamic Creative Messaging
Refine your insights through Ordient’s workshop for real-time, data-driven creative optimization.
Sophisticated Contextual Audiences
Synchronize with content in real time based on current consumer engagement patterns.
Personalized Audiences
Engage your audience by aligning with their content preferences and browsing behaviors.