What are market insights?
At Ordient, we ensure that every decision is backed by data and proven in its effectiveness. Using a range of data sources, we build detailed profiles of your audience’s characteristics and preferences, translating these insights into actionable marketing advice. This data-driven approach allows us to tailor strategies that resonate with your target market and achieve measurable results.
Over the years, we have accumulated a vast repository of knowledge resources, helping our team understand the evolution of performance marketing and stay ahead of upcoming trends.
Our expert team consults clients across various industries and categories, providing us the flexibility to innovate and meet all your business requirements with fresh, effective ideas.
The benefits of market insights
Our insights enable us to craft comprehensive campaigns tailored to your business objectives and KPIs, ensuring a great ROI. We maximize your budget and provide complete transparency through high-quality reports, keeping you informed every step of the way.
Connect With Your Audiences Effectively
Market insights reveal detailed information about your audiences, including their attitudes, habits, and preferences for products and services. With this data, you can deliver personalized campaigns rather than relying on a ‘one size fits all’ approach.
Reduce the Time Spent in Concept Testing
Market insights are crucial in mitigating risks associated with building new concepts. By understanding the wants and needs of your audiences, you can develop products and services that resonate with them, reducing the time and resources spent on concept testing.
Expand Into New Markets or Verticals
Knowing your audience and competition allows you to explore new markets for future expansion confidently. Market insights provide the information needed to launch new products or services, helping you increase your market share and tap into new opportunities.
Our Market Insights Services
Opportunity Evaluation
We scope out opportunities within the market, providing clear insights into areas that are likely to work best for your brand. This allows you to make informed decisions and capitalize on market trends.
Competitive Analysis
We thoroughly examine your competitors, mapping out the best areas for your business to build successful marketing campaigns. This competitive edge helps you stay ahead in your industry.
Audience Analysis
We segment your audience into key groups, helping you understand how to align your campaigns with their wants and needs. This ensures your marketing efforts are targeted and effective.
Industry News & Market Analysis
We handle the heavy lifting of understanding industry trends and market dynamics, providing you with all the information needed for informed business decisions. This keeps you updated and ready to adapt to market changes.
Why choose us for Market Insights?
We are committed to driving value for our clients. Our team of experts is dedicated to discovering everything that will provide the necessary impetus for our clients’ businesses to compete in their respective markets. Here are some of the benefits you can expect when you work with us:
Actionable Insights
After thoroughly understanding your brand, competition, and target market, we develop a framework and strategic plan tailored to meet your goals and solve specific challenges.
In-depth Reporting
Data is at the core of everything we do. Our reports provide all the insights you need to understand your audience and make informed decisions about your business strategy.
Expert Media Team
Leverage the deep expertise of our seasoned media professionals. They use the insights derived from our analysis to set up a robust media strategy tailored to your needs.
Consultancy Services
At Ordient, we execute end-to-end strategies on your behalf, freeing up your time and resources to focus on other critical areas necessary for scaling your business.
Our Market Insights Capabilities
Communications
We design a comprehensive communications strategy that identifies your target audience and how to reach them online with your positioning and brand values. Our approach includes in-depth consumer and competitor analysis, category analysis, and trend spotting processes to fully understand your target audiences, their path-to-purchase, potential marketing trends, and the best mediums to approach them on.
Intelligence
Our research and insights team acts as the agency’s think-tank on all things trending in the performance marketing domain across various industries. We generate detailed reports and thought leadership articles bi-monthly, providing invaluable insights into relevant topics and trends globally. These resources offer a deep dive into market dynamics, helping you stay ahead of the curve.
Consultancy
We build roadmaps to guide businesses in achieving their goals and overcoming challenges. Our consultants begin by understanding and identifying your brand within the broader industry landscape. We translate our findings into a strategic framework designed to accomplish your business objectives. Once the plan is developed, we collaborate closely with other business groups to ensure seamless execution.