What is streaming TV advertising?
Streaming TV ads are integrated into content viewed via internet-connected devices, rather than traditional linear TV channels. Services like Hulu, Roku, Netflix, and Apple TV represent popular platforms where these ads can be displayed.
Some streaming services offer ad-free experiences through paid subscriptions, while others use ads to provide free access to their content. This model supports the service’s revenue while delivering targeted advertising.
Ads are typically grouped into pods, usually consisting of around four ads each. The most common placements are before or during a show, allowing for seamless integration into the viewing experience.
The benefits of streaming TV advertising
Streaming TV can be a more cost-effective alternative to linear TV advertising, offering flexible purchasing options such as month-to-month or programmatic buying. This allows for distribution across various campaigns and makes it more accessible for smaller brands or those looking to test different messaging or new target audiences. Additional benefits include:
High Targeting Opportunities
Streaming platforms provide extensive targeting capabilities beyond basic demographics like age, gender, and income. They allow for more granular targeting based on the type of content being watched and even enable users to choose ads they’re interested in. This level of precision ensures your ads reach the most relevant audience, enhancing effectiveness and engagement.
Easy Attribution
We excel in bridging the gap between your campaigns and sales, offering robust tools for effective lead attribution. Our clear and easy-to-understand reporting format ensures that you can easily track the impact of your ads and measure their contribution to your overall sales performance.
Real-time Updates
The dynamic nature of streaming TV advertising allows for immediate adjustments to campaigns. This capability provides you with the flexibility to refine and optimize your advertisements based on real-time performance data, ensuring that you can quickly adapt to what’s working and make necessary changes to improve effectiveness.
Competitive Control
We are committed to ensuring that your advertisement is never placed within the same advertising pod as your competitors’. This strategic approach maximizes your visibility and ensures that your brand stands out prominently in front of your target audience.
Our Streaming TV Advertising Services
We collaborate with leading players in the streaming TV industry to offer you the best opportunities for enhancing your brand’s visibility. Our comprehensive range of services ensures that you maximize the impact of every campaign. Our offerings include:
Market Research
We conduct thorough research into your market, audience, platforms, and accounts to gain a deep understanding of your brand and the objectives of your streaming TV advertisements
Channel Maximization
Our research enables us to strategically place your ads at the optimal time and location. Partnering with multiple streaming TV platforms allows us to offer tailored and diverse solutions to meet your specific needs.
Data Reporting & Analysis
We provide detailed data reporting and campaign analysis through accessible dashboards, offering clear insights that support informed decision-making for both current and future streaming TV campaigns.
KPI and Goal Measurement
We assess the success of each streaming TV campaign based on your brand’s specific KPIs, including reach, traffic, leads, and conversions, ensuring alignment with your overall goals.
Why choose us for Streaming TV Advertising?
Streaming TV Ad Management
We understand the importance of knowing exactly where your leads are coming from when running streaming TV ads. From research and planning to strategy and KPIs, as a performance marketing agency, we focus on delivering measurable results
Mobile Attribution
Attributing leads from streaming TV campaigns can be challenging due to their viewing nature, but we excel in mobile attribution. We provide full visibility on lead sources, ensuring you know exactly where your leads originate.
Performance KPIs
As a performance marketing agency, we integrate seamlessly into your full-funnel media strategy. We track and deliver on your chosen performance indicators, adjusting quickly within each campaign to maximize your ROI.
Actionable Insights
We generate comprehensive reports for each campaign, consolidating insights into a single, actionable dashboard. This enhanced visibility helps you understand platform performance and identify the most effective areas for future investment.
Brand Safety
We prioritize keeping your brand safe by ensuring your content doesn’t appear in inappropriate contexts. Our precise targeting and complete campaign visibility allow you to make changes or edits as needed to maintain your brand’s integrity.